Big Brother

Uses and Gratifications:
Entertainment: Things like this tend to occur a lot on shows like big brother and people watch this to get entertainment from it.
People may watch Big Brother because it is very unrealistic to relationships in real life such as the relationship between Lee, Casey and Jasmine and so people might watch it to escape or divert from real life problems, as an emotional escape.
People might find it relaxing to watch other peoples problems rather than deal with their own.

Social Integration:
People watch the show so that it gives them something to talk to about with their friends and it might even cause them to talk to people about it to people that they don't normally talk to.

Personal Identity:
People might watch the show and identify with a certain person on the show that has a similar behaviour to themselves and they might identify how they could maybe change their behaviour and attitude.

Audience: I think that the audience for Big Brother is probably ranged between 16-40 years because the show has been running for about 15 years so many people might have started watching it when they were a lot younger and have stuck with the show over the whole period, and younger audience members might have only been watching it for a few years but they can relate more to people in there because most of the contestants are in their 20s/30s.