The aim of the ASOS is to sell products to the people go on the website.
People who take the preferred view of this website will be people between the ages between 16-35, and are part of a socio economic ranging from D-B, this is because people in the D grouping tend to be young people and students. It might also appeal to people of a B group because they sell a range of different clothing including some designer stuff which might appeal to people of a higher grouping.
People who take a negotiated view of this website might be people who are older than 35, they accept that the clothes on the website are aimed at younger people, but they are still interested in clothes and fashion, they might look at the clothes on the website but they don't go and buy anything from the website.
People who take a oppositional
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